Strategy
Ad budget by product stage: launch, growth, maturity and liquidation
Every stage of a product asks for a different goal and a different target ACoS. How to split budget instead of spending the same way across all four.
Amazon Ads vs MercadoLibre Ads: the differences that actually change your operation
Campaign types, control, signals, attribution and reporting: where the two platforms match, where they don't, and what running both really demands.
Manual vs automatic Amazon Ads campaigns: what each one is for
The automatic campaign discovers search terms and the manual one exploits them. How to run both, separate them with negatives and judge them against margin.
Healthy Growth Checklist: When to Scale and When to Pause
Seven criteria you can verify with your own numbers to decide whether to push volume or stop and fix margin first, with a traffic light and a concrete braking protocol.
Reinvest Profit or Keep a Cash Cushion: How to Decide Without Guessing
How the cash conversion cycle works in a marketplace business, why growing sales can choke your cash flow, and which signals point to reinvesting versus holding.
Inventory Financing for Sellers in Mexico: The Options and How to Evaluate Them
The families of financing a Mexican seller uses to buy inventory, what lenders ask for, how the cost of money is built, and the calculation that decides whether that cost fits inside your margin.
A Compliance Checklist for Marketplace Sellers
What to monitor every week, what documentation to have ready in advance, and why compliance is business risk management rather than paperwork.
How to sell on Amazon and MercadoLibre at the same time without losing your mind
A practical guide to running Amazon MX and MercadoLibre in parallel: catalog, inventory, pricing and margins under control, without doubling the work.
The 7 metrics every multichannel seller should check daily
The 7 key metrics for selling on Amazon and MercadoLibre: real margin, available, velocity, days of inventory, stockouts, ACoS and returns.
Amazon FBA vs MercadoLibre Full: which fits which product
A practical comparison of Amazon FBA and MercadoLibre Full in Mexico: costs, speed, reach and which product performs better on each.
From Excel to dashboard: when your operation needs a platform
Signs your spreadsheet has outgrown selling on Amazon and MercadoLibre, and what your operation gains by moving to a unified dashboard.
The pain of five dashboards and a spreadsheet
The pain of five dashboards and a spreadsheet: a practical guide for multichannel Amazon and MercadoLibre sellers.
From Excel to real time: when to make the jump
From Excel to real time: when to make the jump: a practical guide for multichannel Amazon and MercadoLibre sellers.
Selling in uncertainty: the cost of not seeing your numbers
Selling in uncertainty: the cost of not seeing your numbers: a practical guide for multichannel Amazon and MercadoLibre sellers.
The month-end close you no longer have to suffer
The month-end close you no longer have to suffer: a practical guide for multichannel Amazon and MercadoLibre sellers.
One panel for the whole team: roles and permissions
One panel for the whole team: roles and permissions: a practical guide for multichannel Amazon and MercadoLibre sellers.
Connect your channels in minutes, not weeks
Connect your channels in minutes, not weeks: a practical guide for multichannel Amazon and MercadoLibre sellers.
Report builder: build your view without a spreadsheet
Report builder: build your view without a spreadsheet: a practical guide for multichannel Amazon and MercadoLibre sellers.
Prepare for Buen Fin with data, not nerves
Prepare for Buen Fin with data, not nerves: a practical guide for multichannel Amazon and MercadoLibre sellers.
Hot Sale: pricing and stock under pressure
Hot Sale: pricing and stock under pressure: a practical guide for multichannel Amazon and MercadoLibre sellers.
December: the month that defines your year and your inventory
December: the month that defines your year and your inventory: a practical guide for multichannel Amazon and MercadoLibre sellers.
After the spike: raise prices and recover margin
After the spike: raise prices and recover margin: a practical guide for multichannel Amazon and MercadoLibre sellers.
Scaling from 100 to 1,000 SKUs without losing control
Scaling from 100 to 1,000 SKUs without losing control: a practical guide for multichannel Amazon and MercadoLibre sellers.
Opening a new channel without doubling the work
Opening a new channel without doubling the work: a practical guide for multichannel Amazon and MercadoLibre sellers.
Negotiating with your supplier using sales data
Negotiating with your supplier using sales data: a practical guide for multichannel Amazon and MercadoLibre sellers.
The multichannel seller weekly checklist
The multichannel seller weekly checklist: a practical guide for multichannel Amazon and MercadoLibre sellers.