Brand
Amazon's 75-character title limit: what changed and what to do
Amazon cut product titles to 75 characters and added a 125-character Item Highlights field. What exactly happened, what to do if your title was rewritten, and how to decide which information survives the cut.
Amazon Brand Registry: is it worth it for a Mexican seller?
What Amazon Brand Registry actually is, the trademark requirements it demands in Mexico, what it genuinely unlocks, what it does not solve, and how to decide whether the paperwork pays off.
Product photography and video: what each marketplace requires
The technical image and video rules on Amazon and MercadoLibre, which types of shot actually move conversion, and why the first image is the one that buys the click.
Managing reviews and reputation on Amazon and MercadoLibre
How to respond to reviews, what can and cannot be reported, which practices violate each platform's policies, and how Amazon's review system differs from MercadoLibre's reputation thermometer.
Amazon A+ Content: what it is and how to measure it
What A+ Content is, what Amazon requires to use it, what you can and cannot put in it, and how to tell whether it actually moved conversion instead of assuming it did.
Product SEO: titles and bullets on Amazon and MercadoLibre
How to write a title and an attribute block that each internal search engine actually understands, how the two ranking systems differ, and why the listing that ranks is not always the one that converts.
Integrating Shopify: your brand, not just a listing
Integrating Shopify: your brand, not just a listing: a practical guide for multichannel Amazon and MercadoLibre sellers.
Syncing prices and descriptions with Shopify
Syncing prices and descriptions with Shopify: a practical guide for multichannel Amazon and MercadoLibre sellers.
Shopify and marketplaces: one inventory
Shopify and marketplaces: one inventory: a practical guide for multichannel Amazon and MercadoLibre sellers.
From marketplace to D2C: why your own store matters
From marketplace to D2C: why your own store matters: a practical guide for multichannel Amazon and MercadoLibre sellers.