Metrics
Revenue Growth vs Net Profit Growth
The two curves to watch every month, why the gap between them is the real diagnosis of your business, and how to build the bridge that explains exactly where the missing profit went.
Buy Box Win Percentage: How It's Measured and What Percentage to Expect
How Buy Box percentage is calculated, what moves it besides price, and how to set a reasonable expectation per ASIN when Amazon publishes no benchmarks.
Order Defect Rate and Account Health on Amazon: The Thresholds You Cannot Cross
Which metrics make up the Order Defect Rate, what account health thresholds Amazon enforces, and what exactly happens when you cross them.
Inventory Turnover: What Range Is Healthy and How to Read It per Product
How inventory turnover is calculated, why the healthy range depends on the type of product, and when high turnover on a thin margin beats the opposite.
CPM and ad frequency: when your audience stops converting
What CPM and frequency are, how they are calculated on Amazon and MercadoLibre, and how to spot a burned-out audience inflating your cost per thousand impressions without leaving sales.
Amazon negative keywords: how to find them and keep them clean
How to use the search term report to find negative keywords, which negative match types exist, and a concrete maintenance routine that lowers ACoS without cutting sales.
Amazon Ads CTR benchmarks: what number is normal and what a low one diagnoses
Which public CTR benchmarks exist by campaign type and by placement, why they disagree with each other, and how to build your own baseline to diagnose creative, price or keyword relevance.
Conversion rate on Amazon and MercadoLibre: what number is normal on each
What conversion rate counts as normal on Amazon and on MercadoLibre, why each channel calculates it differently, and why it does not compare to your own store.
Repeat purchase rate: what benchmark exists and how little control you have on a marketplace
What repeat purchase rate is, how to calculate it, what numbers ecommerce publishes, and why an Amazon or MercadoLibre seller can barely measure it.
LTV/CAC ratio: the number that tells you if your acquisition is sustainable
What the LTV/CAC ratio is, how to calculate it, what proportion public measurements call healthy, and why a marketplace seller has to adjust it.
LTV on marketplaces: what you can actually measure on Amazon and MercadoLibre
How to estimate customer lifetime value when the channel hides the buyer's identity, which reports genuinely exist, and what public evidence says about repeat purchase.
CPA vs CAC: why they are not the same and which one to report
CPA measures the cost of a conversion and CAC the cost of a new customer. Where the difference sits, why mixing them up flatters your results, and how to measure the gap.
What CAC is and how to calculate it when the customer belongs to the marketplace
What customer acquisition cost really measures, how to calculate it when Amazon and MercadoLibre hide the buyer's identity, and what ranges public studies actually report.
ROAS benchmarks: the number you actually need, not the industry average
What ROAS measures, what benchmarks public sources report, how to calculate your break-even ROAS from contribution margin, and why a good ROAS can still lose money.
COGS as a percentage of revenue: what goes into it and what share is healthy
What belongs in a marketplace seller's COGS, how to calculate it as a share of revenue, what proportions public measurements report, and how to set your own baseline.
Gross margin in ecommerce: what range is healthy and why marketplaces distort it
What gross margin is, how to calculate it, what ranges public industry measurements report, and why the number reads differently on Amazon and MercadoLibre.
Contribution Margin per Order: The Metric Monthly Margin Hides
What contribution margin per order is, which costs belong in it and which don't, how to set your threshold per channel, and why it's the only metric that tells you whether the next order is worth it.
Clicks per listing: what they tell you and how to turn them into sales
What clicks per listing mean on MercadoLibre and Amazon, how they relate to CTR, conversion and ACoS, and how to read them to sell more without overspending.
What is ACoS and how to read it without being fooled
What ACoS is on Amazon and MercadoLibre, how it's calculated, how it differs from TACoS and ROAS, and why it only makes sense next to your real margin.
The metrics a multichannel seller checks daily
The metrics a multichannel seller checks daily: a practical guide for multichannel Amazon and MercadoLibre sellers.
How to read your dashboard in thirty seconds
How to read your dashboard in thirty seconds: a practical guide for multichannel Amazon and MercadoLibre sellers.
Data that does not drive a decision is noise
Data that does not drive a decision is noise: a practical guide for multichannel Amazon and MercadoLibre sellers.
Stock coverage: how many days you have, by channel
Stock coverage: how many days you have, by channel: a practical guide for multichannel Amazon and MercadoLibre sellers.
Restock recommendations: what to order this week
Restock recommendations: what to order this week: a practical guide for multichannel Amazon and MercadoLibre sellers.
Minimum profitable price: your floor before competing
Minimum profitable price: your floor before competing: a practical guide for multichannel Amazon and MercadoLibre sellers.
Anatomy of a multichannel SKU: a case study
Anatomy of a multichannel SKU: a case study: a practical guide for multichannel Amazon and MercadoLibre sellers.
Seventeen terms every multichannel seller must master
Seventeen terms every multichannel seller must master: a practical guide for multichannel Amazon and MercadoLibre sellers.